HER ADVANTAGE INITIATIVE

Powering Equity through Women's Financial Inclusion



OUR PURPOSE

Unlocking Nigerian Women’s Full Economic Potential

Her Advantage Initiative addresses the barriers that Nigerian women encounter in accessing essential financial products and services. We equip low-income women with tailored solutions and support to promote their sustainable economic independence. Our mission is simple: to empower every woman to break free from poverty and achieve financial security, thereby contributing to gender justice and national progress.

Illustration

Rooted in Equity, Driven by Impact

I have witnessed what happens when a woman is given the chance to rise. She becomes a catalyst for transformation that benefits entire communities and generations to come

— Dr. Nnenna OkoliFounder, Her Advantage Initiative

IMMEDIATE GOALS

Laying the Foundation for Lasting Impact

Train

1000+ 

women on financial literacy 

Support

500+ 

Women in finance access

Disburse

₦100M micro-loans

OUR FLAGSHIP PROGRAM

Together for Prosperity

At the heart of Her Advantage Initiative is Together for Prosperity, a comprehensive community-based program that brings together women-led cooperative societies, savings groups, and local stakeholders to foster economic empowerment and financial inclusion. This program leverages the power of collectivity to drive entrepreneurship and build sustainable pathways out of poverty for women.

OUR WORK

Closing the Gender Gap in Financial Inclusion

Illustration

Who We Help

We empower low-income women in Nigeria who face significant barriers to accessing formal financial services. Our focus is on supporting marginalized women, including entrepreneurs, caregivers, traders, artisans, and other informal workers who demonstrate remarkable resilience and resourcefulness despite their exclusion from formal financial systems. We provide financial solutions and tools to help these women overcome poverty and achieve economic stability.

Illustration

Why We Help

Despite their efforts, many Nigerian women remain stuck in a cycle of poverty and inequality. They lack access to tailored financial services, skills development opportunities, and strategies for long-term financial security. We help because financial inclusion is not just an economic imperative; it is a matter of social justice and human dignity. Women have the right to equal access to economic opportunities, resources, and services. When they are equipped to grow, they invest in their families, strengthen their communities, and drive national development.

Illustration

How We Help

We meet women where they are and provide them with the tools they need to rise. This includes financial literacy and business training tailored to their realities; access to a wide range of financial products and services; and a network of like-minded mentors and peers. We also work to influence policies, regulatory frameworks, and norms that affect women’s financial access so that the financial ecosystem prioritizes women’s inclusion.

BECOME A CHANGE MAKER

Volunteer With Us

Join a growing movement to empower Nigerian women through financial inclusion. Whether you are a mentor, coach, professional, student, or just passionate about change, your skills can make a real impact.

UPCOMING PROGRAMS

Expanding Our Reach, Deepening Our Impact

As we grow, Her Advantage is preparing to launch a new wave of programs designed to further support Nigerian women on their journey to economic independence.

Illustration

Her Secured Future Program

The objective of this program is to increase marginalized women's access to gender-responsive social insurance, such as health insurance and pension, so that they are better prepared to deal with life contingencies that can negatively impact their financial security.

Illustration

Smart Start Financial Program

Our Smart Start Financial program is designed to equip young women in tertiary institutions with the essential financial literacy skills, knowledge, and information that they need to thrive in the workforce. The goal is to ensure that they take control of their finances early to break poverty cycles and unlock economic independence.

Illustration

Care Counts Program

Our Care Counts program shines a light on the often-overlooked value of unpaid care work in households and communities, and its profound impact on women's financial security and empowerment.

Your Support Can Change a Woman’s Life

Your gift will create a ripple effect of positive change in the lives of marginalized women, enabling them to support themselves and their families, and break the cycle of poverty for generations to come.

“Before Her Advantage came into our community, I was part of a local women’s savings group. We didn’t have access to anything beyond what we contributed weekly amongst ourselves. When Her Advantage came, the training I received opened my eyes to new ways of handling money and running my little food business. With their help, I’ve been able to grow my business and provide more for my children. Now, I feel empowered, like I’m truly building a future for myself and my family.”

-Grace Okon, Beneficiary, Lagos

SHE SPEAKS

Insights & Updates

Illustration

RESOURCES | 21 JULY 2025

 How Financial Literacy Transforms Women's Lives

In many low-income Nigerian communities, women are already working hard, trading in markets, managing households, and saving in informal cooperative groups. Yet despite their resilience, they often remain stuck in survival mode. Why? Because access to information and tools, especially financial literacy is missing.

READ MORE

TESTIMONIAL | 20 JUNE 2025

From Market Table to Micro-Enterprise Owner

In the heart of Abuja’s bustling Nyanya market, Grace Okon once sat behind a small wooden table, selling jollof rice in takeaway packs.

READ MORE

RESOURCES | 20 APRIL 2025

Why Women’s Financial Inclusion Matters for Nigeria’s Future

Across Nigeria, millions of women are working, trading, producing, saving and yet remain locked out of formal financial systems. From local markets in Benin City to cooperative groups in rural Gombe, these women form the economic backbone of their communities.

READ MORE

GET IN TOUCH!

FEEL FREE TO CONTACT US

Her Advantage is a nonprofit organization dedicated to empowering Nigerian women by closing the gender gap in financial inclusion.

  • Write Us

    INFO@HERADVANTAGEINITIATIVE.ORG

  • Call Us

    +234 707 919 0768

  • Main Office

    LEKKI, LAGOS