HER ADVANTAGE INITIATIVE

Powering Equity through Women's Economic Inclusion



OUR PURPOSE

Unlocking Nigerian Women’s Full Economic Potential

Her Advantage Initiative tackles the systemic barriers that Nigerian women face in accessing financial products and services for their economic independence. We bridge this gap by providing tailored financial solutions, building productive skills, and challenging discriminatory societal norms. Our vision is to empower every woman to achieve financial freedom, security, and prosperity for gender justice and national progress.
We believe that when a woman is financially empowered, she not only uplifts herself but also transforms her household, community, and society. Our work focuses on providing access to financial tools, capacity-building opportunities, and peer support systems that enable women to build sustainable livelihoods. At Her Advantage, we are not just advocating for gender equity; we are actively building it. Through strategic partnerships with financial institutions and policymakers, we develop and implement gender-responsive community-driven interventions that break down barriers and unlock opportunities for women.

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Rooted in Equity, Driven by Impact

I have witnessed what happens when a woman is given the chance to rise. She becomes a catalyst for transformation that benefits entire communities and generations to come

— Dr. Nnenna Okoli, Founder, Her Advantage Initiative

IMMEDIATE GOALS

Laying the Foundation for Lasting Impact

Train

1000+ 

women on financial literacy 

Support

500+ 

Women in finance access

Disburse

₦100M micro-loans

OUR FLAGSHIP PROGRAM

Together Towards Prosperity

At the heart of Her Advantage Initiative is Together Towards Prosperity, a comprehensive initiative designed to equip Nigerian women with the tools, knowledge, and capital needed to overcome financial barriers. This program goes beyond basic assistance, fostering genuine entrepreneurial spirit and building sustainable pathways to economic independence, empowering women to transform their lives and uplift their communities.

OUR WORK

Building Pathways Out of Poverty

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Who We Help

We empower low-income women in Nigeria who face significant barriers to accessing formal financial services. Our focus is on supporting marginalized women, including entrepreneurs, caregivers, traders, artisans, and other informal workers who demonstrate remarkable resilience and resourcefulness despite their exclusion from formal financial systems. We provide financial solutions and tools to help these women overcome poverty and achieve economic stability.

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Why We Help

Despite their efforts, many Nigerian women remain stuck in a cycle of poverty and inequality. They lack access to tailored financial services, skills development opportunities, and strategies for long-term financial security. We help because financial inclusion is not just an economic imperative; it is a matter of social justice and human dignity. Women have the right to equal access to economic opportunities, resources, and services. When they are equipped to grow, they invest in their families, strengthen their communities, and drive national development.

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How We Help

We meet women where they are and provide them with the tools they need to rise. This includes financial literacy and business training tailored to their realities; access to a wide range of financial products and services; and a network of like-minded mentors and peers. We also work to influence policies, regulatory frameworks, and norms that affect women’s financial access so that the financial ecosystem prioritizes women’s inclusion.

BECOME A CHANGE MAKER

Volunteer With Us

Join a growing movement to empower Nigerian women through financial inclusion. Whether you are a mentor, coach, professional, student, or just passionate about change, your skills can make a real impact.

UPCOMING PROGRAMS

Expanding Our Reach, Deepening Our Impact

As we grow, Her Advantage is preparing to launch a new wave of programs designed to further support Nigerian women on their journey to economic independence.

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Her Secured Future Program

The objective of this program is to increase marginalized women's access to gender-responsive social insurance, such as pension schemes, to enhance their financial security and well-being in old age.

Target - ₦950.000

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Smart Start Financial Program

Our Smart Money Savvy program is designed to equip young women in tertiary institutions with the essential financial literacy skills, knowledge, and information that they need to thrive in the workforce.

Target - ₦850.000

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Care Counts Program

Our Care Counts program shines a light on the often-overlooked value of unpaid care work in households and communities, and its profound impact on women's financial security and empowerment.

Target - ₦950.000

Your Support Can Change a Woman’s Life

Your gift will create a ripple effect of positive change in the lives of marginalized women, enabling them to support themselves and their families, and break the cycle of poverty for generations to come.

“Before Her Advantage, I was part of a local women’s savings group, but we didn’t have access to anything beyond what we contributed weekly. The training I received changed how I manage money and run my small food business. The loan helped me expand, and now I can support my children better. For the first time, I feel like I’m truly building something for myself and my family.”

-Grace Okon, Beneficiary, Lagos

SHE SPEAKS

Insights & Updates

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RESOURCES | 21 JULY 2025

 How Financial Literacy Transforms Women's Lives

In many low-income Nigerian communities, women are already working hard, trading in markets, managing households, and saving in informal cooperative groups. Yet despite their resilience, they often remain stuck in survival mode. Why? Because access to information and tools, especially financial literacy is missing.

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TESTIMONIAL | 20 JUNE 2025

From Market Table to Micro-Enterprise Owner

In the heart of Abuja’s bustling Nyanya market, Grace Okon once sat behind a small wooden table, selling jollof rice in takeaway packs.

READ MORE

RESOURCES | 20 APRIL 2025

Why Women’s Financial Inclusion Matters for Nigeria’s Future

Across Nigeria, millions of women are working, trading, producing, saving and yet remain locked out of formal financial systems. From local markets in Benin City to cooperative groups in rural Gombe, these women form the economic backbone of their communities.

READ MORE

GET IN TOUCH!

FEEL FREE TO CONTACT US IF YOU NEED ANY HELP

Her Advantage is a nonprofit organization dedicated to empowering Nigerian women through financial literacy, access to affordable loans, and tools for lasting economic independence.