ABOUT US

Building a Just Future for Women 

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BACKGROUND

Where Women Lead, Communities Thrive

Her Advantage Initiative is a non-profit organization that addresses gender-specific barriers to women’s economic empowerment by increasing women’s access to financial products and services, strengthening their productive capacities, and challenging discriminatory systemic barriers to their financial inclusion.

PROBLEM STATEMENT

Globally, three-quarters of a billion women globally are excluded from the formal financial sector, with women in developing economies being the most affected. In Nigeria, the gap is particularly stark: millions of women, especially in low-income and rural communities, lack access to basic financial services like savings accounts, payments, insurance, and credit that meet their unique needs.
This gap in financial inclusion is caused by gender stereotypes, social norms, and biased systems and processes in the financial sector. These challenges perpetuate cycles of poverty, limit economic growth, and stifle the economic potential of half the Nigerian population.

OUR APPROACH

Her Advantage Initiative emerged from a critical need to address the gendered barriers that hinder Nigerian women from fully participating in the economy. The initiative was born out of both research on women’s lived experiences, struggles and aspirations.
At Her Advantage, we take a holistic approach to addressing the lack of financial inclusion for women in low-income Nigerian communities, recognizing that empowering women financially is not only a matter of fairness but a strategic imperative for national growth and societal stability.

  • OUR STRATEGY
    ● Increasing women’s access to financial services: We work with local financial institutions to develop and deliver financial products and services that meet the unique needs of women in these communities.
    ● Building financial literacy: We provide training and education to women on financial management, entrepreneurship, and economic empowerment, enabling them to make informed decisions about their financial lives.
    ● Promoting economic empowerment: We support women's economic empowerment through initiatives that promote entrepreneurship, job creation, and income generation, helping them to build stable and prosperous lives.
    ● Advocating for policy change: We work with government, private sector, and civil society partners to advocate for policies and regulations that promote financial inclusion and women's economic empowerment.
    Our approach is grounded in a deep understanding of the complex social, economic, and cultural factors that contribute to financial exclusion. By working at the grassroots level and partnering with local organizations, we tailor our programs to meet the specific needs of the communities we serve. Our goal is to create a more inclusive financial system that provides women with the tools, resources, and support they need to thrive and contribute to the economic growth and development of their communities.

WHY IT MATTERS

Financial Inclusion for Women, Prosperity for All

Financial inclusion is a critical step towards achieving the Sustainable Development Goals. By promoting access to financial services for women, we can help break the cycle of poverty, drive economic growth, reduce inequalities, and contribute to a more prosperous and equitable society. Beyond increasing women’s economic independence, decision-making power, autonomy, and self-confidence, financial inclusion also enables women invest in their households, build resilient communities, and contribute to national economic growth.





"Before I joined the She Defeats Poverty program, I was running a small food business from home with no structure and no access to credit. The training opened my eyes to how to properly manage my business, and the loan I received helped me expand and buy new equipment. Today, I supply to local shops and even employ two other women. I feel confident, independent, and excited for the future."

— Amina Yusuf, Lagos Beneficiary, Together Towards Prosperity Program

OUR COMPASS

The Heart of Her Advantage

Built on Purpose, Driven by Principles

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Our Mission

To increase financial inclusion and economic participation for Nigerian women by providing access to financial tools, training, and systems of support that empower them to build sustainable livelihoods.

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Our Vision

A Nigeria where every woman, regardless of background, has the opportunity and resources to achieve financial independence and contribute to a more just and equitable society.

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Our Core Values

● Equity● Empowerment● Integrity● Collaboration● Community

BECOME A CHANGE MAKER

Volunteer With Us

Join a growing movement to empower Nigerian women through financial inclusion. Whether you are a mentor, coach, professional, student, or just passionate about change, your skills can make a real impact.

LEADING WITH PURPOSE

Board of Directors

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Dr. NNENNA OKOLI, PhD

Founder and Executive Director

A gender and development expert with a deep commitment to poverty alleviation, gender equality and women's economic empowerment

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OZIOMA CAPUANO

Board Member

A visionary leader in dedicated to empowering communities

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ADEOLA ELUJOBA  

Board Member

A seasoned professional with over 12 years of proven experience in project management and client services across various sectors including finance and non-profit 

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IBRAHEEM GBODI ADAMU

Board Member

A humanitarian with extensive experience in community development, governance and social impact

GET IN TOUCH!

FEEL FREE TO CONTACT US IF YOU NEED ANY HELP

Her Advantage is a nonprofit organization dedicated to empowering Nigerian women through financial literacy, access to affordable loans, and tools for lasting economic independence.